Tweaking Your Website After It has Been Completed
Once you have completed your website and you have uploaded all the content ect, its now time to start tweaking your pages and tidy things up for google.
Onsite optimization plays a big part in the seo world and a good optimised website can do wonders for your position in the search engine results page (SERP).
Optimizing a website with loads of pages can take time so I suggest starting with you main pages first, you want to view each page and put together a list of keywords that you want to be assigned to that page by google, then you would go about optimizing that page for those terms. You can optimise a webpage as much as you want, theres so many on-page attributes that you can use to help optimise that page for certain terms. I’m not going to go into detail about onsite optimization here but will cover it in more detail at a later stage.
Once you have optimized your website take a look in your awstats and see if your site is producing any 404 errors as errors can tell the search engine that your site isn’t finished. Broken links and pages with errors on are one of the most common factors for damaging your site. Once you have created your site you need to look after it and make sure it’s the best you can make it.
Once you have completed your onsite optimization and fixed all the broken links you should then create a sitemap to submit to google. Sitemaps make crawling your site easy for the bots and can also help you guarantee pages will be crawled. You can submit a sitemap to google using there webmaster tools section, submitting a sitemap to google you be one of the first things you should do.
You should also think about using a robots.txt file, robot files tell all the bots that crawl your site what to do. The main purpose for having a robots.txt is to tell the search engines what pages you don’t want indexed and crawled. You can tell different bots what to do when they visit your site, or you can set a global command for all bots.
Google looks for things like sitemaps and robot files so you may as well give google what it wants, why wouldn’t you?
Tweaking Your Website After It has Been Complete
Other Resources:
Abit About External Links And Linking To Google
Should I Be Using A Robots.txt File
How To Build A Following On Twitter