When was the last time you visited the web site for Boeing or Comcast? When you got to the home page, most likely the first thing that came to mind was “Great, I’m here, now where can I find what I need?”
Now think of a time when you came across a “less impressive” site? Maybe it was done with obvious shortcuts, used one of the many overused templates on the web or just looked like it was done by a twelve year old. Most likely what came to mind wasn’t “where do I pay?but rather “is this a real company?”
Having a successful web site on the Internet has everything to do with trust.If your site visitor does not trust you immediately, you will probably lose them permanently.This article will outline some of the critical components to creating that assurance and building a profitable web site.
First, your web site must give the perception that you are real.Visitors to your web site must know from the first moment they arrive how your company stands out from all the others out there.There are a number of techniques you can use to meet that goal, including excellent copywriting and compelling graphics and layout.The core component is to never lose site (and don’t let your web designer lose site) of who your company is, and how you want to present that to your visitors.
Second, your web site must immediately show people that you have a proven track record in your industry.Use effective copy writing and great testimonials to back it up.Don’t bury your achievements in the far reaches of your web site, ensure they are prominently shown on each page for the visitors to see.
Finally, you have to communicate effectively through your web site that you can provide something to help fix your visitor’s problems.Site visitors have plenty to do and would be thrilled if you could offer them a solution to their problem and they could stop hunting for one.Your effective, believable web site is your advertisement to make that happen.
A web site can be created through a number of different vehicles and web site designers have all different levels of expertise. Get your free report: “11 Questions to Ask a Web Site Designer Before You Hire One” to learn what to look for in your web designer.