In business, even seemingly tiny details can make a big difference. Your company’s website design is your presentation of yourself to the world. Here are five urgent guidelines to check to assure that your business website will perform as it should.
1) Don’t even think about using splash pages
Always remember that we attract our site’s visitors for a purpose, and we want nothing to stand in the way of achieving that goal as efficiently as possible. A splash page, which you probably have come across at some time, is a landing page that is no more than decoration. Usually, they are meant to be visually attractive (in other words, “make a splash”). The only meaningful content they have is a phrase such as “click here to enter this site.” Why add the frustration of one additional click between your landing page and the desired outcome on the part of the site visitor? Get those visitors through that virtual door immediately.
2) Avoid excessive banners
Eye tracking studies indicate that, while such banners might distract visitors to a website, modern visitors are accomplished at not noticing the content that the banners contain. Unless your business plan is advertising, the last thing you want to do with your visitors’ time on your site is to direct their attention away from your content (and the action that the content is designed to achieve).
3) Have a simple and clear navigation
You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will leave your site.
4) Provide a clear indication of where the user is
When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “abandon ship”!
5) Use audio only very cautiously
If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they’re not annoyed by some sound looping on and on at your website. If you insist on adding audio, make sure they have some control — volume or muting controls would work fine.
Your http://www.99sites.us/>online business will benefit from attention to details such as these.