Maintaining Your Search Engine Position
Search engine optimization is an going process that requires a lot of attention and maintaining. Google updates there algorithm all the time adding new stuff and tweak parts that are already there. Its a known fact that google makes over 200 small tweaks each year, and releases 1-2 major updates each year. The last major update dubbed the “caffeine shot” was announced on the 12th August 2009 and will be brought into play over the coming weeks. This recent update has changes to how google ranks sites and how the googlebot indexes and crawls sites.
When google updates there ranking system known as algorithm you need to monitor your search engine positions and makes changes were needed, you need to focus on maintaining your search engine position to continue to make money. Aslong as you have kept everything 100% google friendly and google safe then you shouldn’t really have to make nay changes, but if you already use out dated methods or blackhat techniques then you can see your site being seriously affected.
Even if google doesn’t release updates you still need to maintain your current search engine ranking and this can be done by writing fresh content and producing fresh high quality links. Always produce links from a variety of different sites like social bookmarking sites, press release sites, forums, relevant sites as its known as a natural link building process to build links from different sites.