6 Common Seo Wordpress Blog Mistakes
When it comes to running a site (or several sites) it is easy to neglect some of the important aspects of search engine optimization. I have put together a small guide listing 6 of the most common places where wordpress blog owners sometimes go wrong, you can use the same principles on other blog platforms aswell but this post is aimed at wordpress as it includes several plugins.
Blogs can generate a lot of extra traffic which you can then work on converting into sales on your main site, but if your blog isn’t set up right you wont be seeing the results you should be.
You can use this post as a reference or a check-list to make sure your site is properly search engine optimized and google friendly.
One of the first things I do when optimizing a newly indexed blog is set up a google friendly xml sitemap and upload it to google webmaster tools, you also want to make sure you have a copy on your server and a link to it on one of your main pages so the other search engines like yahoo and msn can find it. There is a plugin which you can use and upload to your wordpress blog using the admin panel, it is designed to create a google friendly xml sitemap of all your posts and auto update each time you write a new post, you can find the official download link here. The good thing about this sitemap generator is it doesn’t include your tags which is good for seo purposes and I will explain why further down this post. Make sure you download this plugin or create a sitemap for your blog, it will make life easier when it comes down to indexing pages and search engine optimization purposes.
The second most important thing that I would do is set up a robots.txt file to help prevent duplicate content and website crap. I wrote a post just the other day about creating a wordpress robots.txt file which you can find and read about in more detail and see a better example.
Sitemap
Robot
layout between design and advertisement, also talk about navigation
Site setup I.e title, categories address bar title ect
Link structure I.e duplicate content